Senior creative working across strategy, design and execution


I’m a senior creative who helps organisations solve problems through clear thinking and thoughtful design.

That can mean building something new, improving something that’s no longer working, or helping clarify ideas that have become complex or unfocused. I work across strategy, concept, design and execution — shaping direction, writing copy, improving user experiences, or working hands-on where needed.

I’ve worked with a wide range of organisations, including international companies such as Bosch, Google and Siemens, often in contexts where complexity, scale or technical detail play a central role.

My background is in art direction, with a strong focus on user experience and creative strategy. I translate complex ideas into clear stories, and turn those into work that’s practical, coherent and well crafted.

I’m based in Berlin and work internationally.
 Fluent in Dutch, English and German.